Employees Jayne Kohel and Andy Shotliff hand sand the new bar at Appleton Beer Factory, 603 W. College Avenue in downtown Appleton, on Nov. 11. The wood is reclaimed material from the building’s floor upstairs. / Sharon Cekada/Post-Crescent Media
The building at 603 W. College Ave. no longer looks like the old 1940’s Schreiter’s Auto Supply. It was gutted and refashioned into a rough-edged industrial/vintage feel microbrewery with a pub room, beer hall and two-story, gleaming stainless steel brewing operation.
The $900,000 venture is owned by a group of more than 30 investors, many of whom have also put “sweat equity” into the place by rolling up their sleeves.
“I haven’t had a day off since April,” Fogle said. “I’m not complaining. There’s no place I’d rather be.”
Jeff and Leah Fogle got married two years ago in the center of the building after it was gutted. They figured they were also marrying the brewery, so the setting was appropriate. The building’s real estate broker performed the ceremony
“We got married where the tap tower is and that was on purpose,” Fogle said. “That’s the epicenter of the place.”