Photography via Berdoulat.

His two-bedroom flat is a showcase of the Berdoulat approach: “What drives us is not purely a conservative nostalgia, but a love of truth and a dedication to the creation of beautiful, unique, well-crafted products,” he writes in the company manifesto, and points out that secondhand shops sell well-made items at prices comparable to Ikea’s.

“Berdoulat is passionate about sash windows and abhors the UPVC replacements, which are slowly but surely ruining many period buildings across the land.” To “help raise awareness about the plight of the native sash,” he designed a Save Our Sashes from Plastic Surgery T-shirt that he sells on his site.

Photography via Berdoulat.

via Out with the New: Reinventing the Past in a London Remodel: Remodelista.