Here at the RA we look to Salvo (based in England) as an inspiration, both in news and in tone. Salvo is the Godfather of reuse. As proven by this newspaper print ad from 1993 on the benefits of building material reclamation.
Salvo promoting reuse in the 1993 Salvo Directory [image © Salvo]
Read the actual article at Real sustainability 1: The reuse of reclaimed building material – SalvoNews.com.