Prof. Gabriela Medero, Heriot-Watt University (Image credit: Heriot-Watt University video)

“Architects and designers, they get really excited because they can be adopting a building material that is sustainable, is as durable as what they are used to using, but they can be very creative and can produce very exciting different new designs with all the colors that we can produce,”

Source: Company creates climate-friendlier alternative to traditional clay bricks » Yale Climate Connections