The Discovery Channel is an animal I do not recognize anymore. I understand that sensationalism sells.

Based on the trailer for the new show Salvage City, it will be sensational. Not realistic, not educational, not safe – possibly not substantive in any way to the benefits of building material reuse.  Salvage City looks sexy though. Everyone is good looking and hip, including the dog Hecktor.

On the flip side, The Building Material Reuse Association is neither sensational nor sexy.

At 20 years old it the country’s oldest and most knowledgeable organization on salvage, deconstruction, and building material reuse.  The professionals and members that make up the BMRA are dedicated to transforming waste into jobs, creating  beneficial economic and environmental opportunities, and closing the loop in this broken system.

Become a member of the Building Material Reuse Association – then sit back and watch Salvage City, with the satisfaction that you are the one actually changing the world for the better.

The Discovery Channel is premiering a new show based on Coffey’s adventures scavenging through St. Louis’ abandoned buildings called “Salvage City,” airing three back-to-back episodes at 10 a.m. Sunday, December 22.

via Salvage City: Fortune Teller Bar’s Sam Coffey Gets a TV Show, But Is It Good for St. Louis?.